Communicators have an arsenal of tools at their disposal to disseminate their messages. Once you figure out whom you need to reach, figure out what channels they most frequently use. What’s the most effective way to reach them? Do you need to send them an email newsletter, or is good old-fashioned snail-mail more likely to get read? Are they likely to engage with you directly, or are they more convinced seeing something through a third party? Are they active on social media, and if so, which platform? Is simple text enough, or do you need to take it a step further with some infographics or even some video?

Welcome!

As a global communications specialist my experience ragnes from coverage of German elections and riots in the French cité, to reporting on the dictatorship in Equatorial Guinea and refugee crisis in eastern Africa. and provided PR support to Kumi Naidoo, as he moved into his role as executive director of Greenpeace International the world’s greatest tightrope walker, Philippe Petit. I have organized press conferences in luxurious European diplomatic venues, on a Greenpeace ship sailing down the Congo River and at the Gdansk Shipyards.

PR support to the world’s greatest tightrope walker, to editing a magazine, to facilitating strategy meetings, to creating and implementing complete communication strategies

dedicated to building a healthier, more just, and more vibrant world.

Strategy underlies everything in effective communications

Communications and Advocacy are tools, means to an end. Using them strategially requires questions and answers...